Forbes Comms Council: 12 Keys That Business Leaders Should Consider To Improve CX

Tomorrow is Thanksgiving in the United States. The spotlight now truly turns to retail—Black Friday is almost here.

And really, isn’t it always about customer experience? Businesses around the world—retail or otherwise—experience success or failure through the customer experience they provide.

Verint Chief Marketing Officer Celia Fleischaker was one of the Forbes Communications Council members who recently shared her ideas on how to improve customer experience. Hint: She recently added using AI technology to her holiday wish list.

See what she shared.

Happy Thanksgiving to everyone celebrating this week!