Building A Community with Verint

The Verint Community platform enabled SugarCRM to build an online community that has something for everyone – from developers to users and everyone in between. Alex Nassi, Digital CX Operations Director at SugarCRM, discusses how the company has more than doubled community membership. Further, since community members are generally less likely to churn, the importance of identifying those customers not participating in the SugarCRM community and getting them engaged has a clear impact on customer retention.