Verint Community Helps SugarCRM Increase Customer Engagement

SugarCRM is a CRM software that helps marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Alex Nassi, Digital CX Operations Director at SugarCRM, shares how Verint Community helps the company operate more effectively and better serve its customers.

Empowered by the flexible, customizable Verint Community platform and self-service tools, SugarCRM increased customer engagement. Not only is 40% of company revenue now represented in its online community but membership has grown by 120% since the introduction of Verint. Further, with its Verint-powered online community, SugarCRM can better identify, address, and reduce customer churn.