Operational Benefits
Previously, the beauty brand colleagues within the stores could only be reactive to the walk-ins coming into the store. Equipped with Verint Appointment Booking, more of their time is filled with scheduled appointments. The Verint solution also saves the beauty brand teams time by making it seamless to create and manage customer appointments and CRM loyalty profiles. This enables them to focus on the customer experience, ultimately improving productivity.
Verint integrates with the retailer’s CRM software and automatically updates profiles and can add any customer without a profile. This enables them to develop a richer and more up-to-date CRM database and to sign more customers up to their loyalty program without taking any additional time to do so.
Verint Appointment Booking enables the retailer to capture more footfall from online and turn it into in-store traffic as compared to their local competitors without an online appointment booking application. Up to 30 percent of appointments are now booked outside of store opening hours.
Verint also captures a wealth of data that enables each beauty concession brand’s head office to better understand their customer needs and behaviors to improve their resource planning and marketing initiatives. The data analytics platform enables the retailer’s beauty brands to analyze their concession’s footfall trends to more effectively allocate resources.
Last but not least, by offering this valuable service, the retailer has improved its relationships with their beauty concession brands.