Verint Community Helps HFMA Improve Engagement, Communications, and Connections for Healthcare Finance Professionals

The Healthcare Financial Management Association (HFMA) helps its more than 126,000 members achieve optimal performance.

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Results

  • Vital information and resources disseminated faster, more easily, and at scale.

  • Simplified and intuitive online community management.

  • Crowd-sourced content that increases self-service.

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Solution

Powered by best-of-breed Verint Community, HFMA’s online community provides secure members-only access to information, best practices, and 24×7 asynchronous communications. Any current HFMA member can join multiple topics of interest, post discussion questions, and collaborate with fellow industry members to share resources and solve problems. Additionally, the community platform is used to support private groups for the association’s executive councils.

The ability for a non-technical manager to quickly and easily stand up a group was key to HFMA selecting Verint Community as the foundation for its online community. This was particularly important given the complexity of the healthcare finance sector.

“There are always a lot of unknowns, questions, and new insights to navigate,” explains Melanie Binder, Senior Manager, Community and Council Engagement, at Healthcare Financial Management Association. “We wanted to create a place for members to collaborate and for us to understand what issues they needed help with. Verint Community gave us flexibility, numerous customization options, and a range of intuitive tools that made managing our community and elevating the user experience easier.”

Aside from the powerful discussion forum capabilities that HFMA leverages to create engaging dialogue with and between members, Verint Community’s media gallery application provides the Association with a repository for communication templates, while a membership directory and private messaging application enables members to readily connect and network with their peers.

“The HFMA community is easy to navigate, and notifications make it easy to follow conversations,” Binder adds. “As such, it’s very much like a private Facebook for healthcare finance professionals.”

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  • Verint Community

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