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CX Trends: How Banking Customer Preferences Are Shifting in 2021

CX Trends: How Banking Customer Preferences Are Shifting in 2021

All customer journeys are becoming increasingly complex. The number of engagement channels and resulting paths has doubled or even tripled over the last decade. Customers choose digital first at an accelerated pace and prefer self-service and social channels. However, they still expect informed, relevant, and authentic interactions—including human interaction—when they want it.

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